B2C Content
Your home, your way

• Mortgage landing page supporting Canada Life's historic "For life as you know it" brand campaign

Website: canadalife.com
Client: ​Canada Life
Year: 2020

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Sponsored Content
Grant Thornton

• Sponsored corporate profile ghostwritten for BCBusiness magazine

Website: bcbusiness.ca
Client: Canada Wide Media
Year: 2015

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B2C Content
Purolator Coupon

• Short, catchy copy for a complimentary shipment coupon
• Print coupon distributed to customers at Purolator Shipping Centres

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Client: Purolator Inc.
Year: 2018

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​Magazine Article
Moody & Modern

• Print editorial piece about a kitchen remodel for Western Living, Canada's largest regional magazine

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Client: Western Living
Year: 2016

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B2C Content
5 Tips for Teaching English in Japan as a Long-Term Career

• Blog post for Teach Away, a recruitment and training platform for English teachers
• Based on an interview and my own research
• Created creative brief, wrote content, sourced stock photos, and published the post using a Drupal CMS
• Focused on SEO and meeting business objectives (generating teacher account registrations and applications for teaching jobs in Japan)
• Post ranks 1st organically on Google in Canada/US for keyword phrase: "teaching English in Japan long term" (as of December 2020)

Website: teachaway.com/blog 
Client: ​Teach Away
Year: 2019

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B2C Content
The Most Beautiful Cities ​to Instagram ​in Europe

• Blog post for Busbud, a long-distance bus ticket booking site​
• Focused on SEO best practices at the time of publication
• Post captures featured snippet on Google in US/Canada for keyword phrase: "best European cities for Instagram photos" (as of December 2020)

Website: busbud.com/blog 
Client: Quietly
Year: 2016

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More samples of my work​