ALA SERAFIN
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Writing

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B2C Content
Your home, your way

  • Mortgage landing page supporting Canada Life's historic "For life as you know it" brand campaign

Company: ​Canada Life
Year: 2020
VIEW page
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B2C Content
5 Tips for Teaching English in Japan as a Long-Term Career

  • Blog post for Teach Away, a recruitment and training platform for English teachers
  • Based on an interview and my own research
  • Created creative brief, wrote content, sourced stock photos, and published the post using a Drupal CMS
  • Focused on SEO and meeting business objectives (generating teacher account registrations and applications for teaching jobs in Japan)
  • Post ranked 1st organically on Google in Canada/US for keyword phrase: "teaching English in Japan long term" (as of December 2020)

Company: ​Teach Away
Year: 2019
VIEW post
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B2C Content
Purolator Coupon

  • Short, catchy copy for a complimentary shipment coupon
  • Print coupon distributed to customers at Purolator Shipping Centres
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Company: Purolator Inc.
Year: 2018
VIEW coupon
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​Magazine Article
Moody & Modern

  • Print editorial piece about a kitchen remodel for Western Living, Canada's largest regional magazine
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Client: Western Living
Year: 2016
VIEW article

More samples of my work​

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Want to work together?
​Get in touch.
[email protected]
​
+1 647.336.5961
  • About
  • UX
  • Writing
  • Editing
  • Contact