ALA SERAFIN
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Editing

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B2B Content
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Quick Guide to Managing Shipment Notifications

  • Stylistically edited this technical guide on managing email notifications to make it clear and user friendly

Client: Purolator Inc.
Year: 2018
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B2B Content
International Education Recruitment Report 2020

  • Substantially edited the written content in this annual B2B research report, ensuring that it's clear, concise and on brand
  • Distributed as gated content on a campaign landing page to generate marketing qualified leads
  • Followed up with an effective email drip campaign to nurture leads
  • Exceeded campaign targets for number of MQLs (+53% from the 2019 report within the same time frame) 

Client: Teach Away
Year: 2019
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B2C Content
​Get paid to travel: How you can make money while you travel by teaching English online

  • Blog post for Teach Away
  • Developed creative brief, wrote content outline, stylistically edited copywriter's draft, and published post using a Drupal CMS
  • Focused on SEO and business objectives (generating teacher account registrations and applications for online teaching jobs)
  • Post ranks 1st organically on Google in Canada and captures featured snippet on Google in US/UK for target keyword phrase: "get paid to travel by teaching online" (as of December 2020)

Website: teachaway.com/blog 
Client: ​Teach Away
Year: 2019
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Online Magazine
​BCLiving

  • Copy edited, proofread, fact-checked, and loaded online editorial content for this award-winning regional lifestyle magazine
  • Wrote article decks, as well as sourced and optimized featured photos using Adobe Photoshop, as needed
  • Link shows an example of the most common type of slideshow format article that I regularly edited and loaded into the Drupal CMS

Website: bcliving.ca
Client: Canada Wide Media
Year: Sept.–Dec. 2015
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B2C Content
Floors Now

  • Copy edited, stylistically edited, and proofread sections of this flooring retailer's website, in addition to writing some of the copy
  • Link provides a sample of some of the content I stylistically edited
Website: floorsnow.ca
Client: Floors Now
Year: 2013
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Textbook Series 
Practical English

  • Copy edited, stylistically edited, and proofread content for this series of six English as a Foreign Language (EFL) textbooks, which were used in approximately half of all public high schools in South Korea
  • Linked PDF provides a sample of the tone, subject matter, and difficulty level 

Sample from: ​Practical English Reading and Writing
Client: 
Neungyule Education
Years: 2012–2013
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Book Series
Reading Forward ​

  • Copy edited, stylistically edited, and proofread content for this series of 12 books aimed at the development of English reading comprehension skills in young South Korean English as a Foreign Language (EFL) students
  • Linked PDF provides a sample of the tone, format, subject matter, and difficulty level

Sample from: Reading Forward for Knowledge (B2)
Client: 
Neungyule Education
Years: 2010–2011
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More samples of my work​

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Get in touch.
hello@alaserafin.com
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+1 647.336.5961
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  • About
  • Writing
  • Editing
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