Editing

B2B Content
Quick Guide to Managing Shipment Notifications

Stylistically edited this technical guide on managing email notifications to make it clear and user friendly

Client: Purolator Inc.
Year: 2018

Substantially edited the written content in this annual B2B research report, ensuring that it's clear, concise and on brand
Distributed as gated content on a campaign landing page to generate marketing qualified leads
Followed up with an effective email drip campaign to nurture leads
Exceeded campaign targets for number of MQLs (+53% from the 2019 report within the same time frame)

Client: Teach Away
Year: 2019

Blog post for Teach Away
Developed creative brief, wrote content outline, stylistically edited copywriter's draft, and published post using a Drupal CMS
Focused on SEO and business objectives (generating teacher account registrations and applications for online teaching jobs)
Post ranks 1st organically on Google in Canada and captures featured snippet on Google in US/UK for target keyword phrase: "get paid to travel by teaching online" (as of December 2020)

Website: teachaway.com/blog
Client: Teach Away
Year: 2019

Copy edited, proofread, fact-checked, and loaded online editorial content for this award-winning regional lifestyle magazine
Wrote article decks, as well as sourced and optimized featured photos using Adobe Photoshop, as needed
Link shows an example of the most common type of slideshow format article that I regularly edited and loaded into the Drupal CMS

Website: bcliving.ca
Client: Canada Wide Media
Year: Sept.–Dec. 2015

Copy edited, stylistically edited, and proofread sections of this flooring retailer's website, in addition to writing some of the copy
Link provides a sample of some of the content I stylistically edited

Website: floorsnow.ca
Client: Floors Now
Year: 2013

Copy edited, stylistically edited, and proofread content for this series of six English as a Foreign Language (EFL) textbooks, which were used in approximately half of all public high schools in South Korea
Linked PDF provides a sample of the tone, subject matter, and difficulty level

Sample from: Practical English Reading and Writing
Client: Neungyule Education
Years: 2012–2013

Copy edited, stylistically edited, and proofread content for this series of 12 books aimed at the development of English reading comprehension skills in young South Korean English as a Foreign Language (EFL) students
Linked PDF provides a sample of the tone, format, subject matter, and difficulty level

Sample from: Reading Forward for Knowledge (B2)
Client: Neungyule Education
Years: 2010–2011